Execute Complex Projects. Build Commercial Strategies. Do it Right.
Empowering FMCG companies with essential tech tools and solutions in emerging markets.
We are Insight HQ, a boutique consultancy specializing in FMCG companies operating in complex markets across Africa & Middle East, Asia, the Caribbeans and Latin America.
When it comes to commercial and sales strategies that drive real growth, we can help you out. From data collection to strategy creation to flawless execution, we are here to propel your success.
Some of Our Amazing Clients
(you could be featured here too!)
We have designed end-to-end commercial and sales strategy solutions based on a creative and tech mindset. However, what sets us apart is our commitment to supporting you every step of the way. We understand that much of our efforts would be futile without the confidence and understanding to leverage these tools fully.
Our Offering
Services
We work closely with your team to identify your core challenges and create a tailored strategy of tech products that can boost your performance. Then, our highly-qualified implementation team will get it all set up!
Capture the latest and most accurate market information to make more clear decisions regarding your point of sale. We conduct comprehensive, in-depth assessments using digital questionnaires, facilitate intensive 3-day workshops to leverage discoveries, and provide you with exhaustive final reports. Furthermore, we provide you with the option to have a dedicated project manager join your team, assisting in the seamless integration of new processes.
Tools
A lightweight Android application that presents a streamlined solution to execute more powerful and effective sales strategies. To build this app, we leveraged our extensive global experience working with FMCGs and distributors and identified key functions essential for boosting sales teams' efficiency, stripping out the complexity, and driving increased sales.
Gain more comprehensive market insights by leveraging the power of digital tools. Making use of our deep understanding of emerging markets, we can transmute complex, dispersed data into dynamic overviews of the market landscape. This will enable you to gain more clarity and confidence about your business performance and obtain a strategic advantage in your sector.
We’ve created an integrated digital platform that produces consistent, relevant data for informed strategy and resource allocation. It combines mobile/web systems, data collection, field management, quality control, analytics, and stunning reporting in Microsoft Power BI. By reducing costs while providing a comprehensive service; this tool can revolutionize the Trade Census process in emerging markets.
This app is designed to revolutionize sales route planning. Offering a user-friendly interface and powerful genetic algorithm, it simplifies the process while optimizing results. With easy outlet upload, a smart mapping tool, efficient territory drafting, visual exploration and editing, and a myriad of other cool features, it makes for a seamless and efficient solution.
“I'm incredibly proud to have been working with Insight HQ for many years, assisting my company in building winning sales strategies to sustain our business in such a challenging market.”
- Cedrick Essokeli(Heineken)
Some of Our Project Locations
We’ve been lucky to leave an Insight HQ footprint in all these countries
Case Study
OVERTAKING THE HISTORICAL BREWER
HEINEKEN ETHIOPIA
As the country's second-largest beer company, Heineken Ethiopia has consistently tried to surpass the industry leader. They were looking for a partner who could help them transform data into actionable insights. Together, we embarked on this exciting endeavor to claim the top spot in the Ethiopian beer market.
